![]() ![]() The sales of the Lincoln MKT continued to decline over the years, reaching its lowest point in 2018 with only 1,449 units sold.The Lincoln MKT sold only 4,311 units in its first year of production, which was significantly lower than the expected sales of 12,000 to 15,000 units.However, the performance of the Lincoln MKT in terms of sales was not as successful as expected. It was designed to compete with other high-end SUVs like the Audi Q7 and the Mercedes-Benz GL-Class. ![]() The Lincoln MKT was introduced in 2009 as a full-size luxury crossover SUV. ![]() While the Lincoln MKT may have had a loyal fan base, it was not enough to sustain its production in the ultra-competitive automotive industry. Overall, the discontinuation of the Lincoln MKT can be attributed to its poor sales performance, controversial design, and the arrival of a more appealing and contemporary model, the Lincoln Aviator. The Aviator, which was introduced in 2019, offered a modern and more appealing design, better technology, and performance options, making it a more attractive option for customers seeking a luxury crossover SUV. The arrival of the Lincoln Aviator, an all-new three-row luxury SUV, also played a significant role in the discontinuation of the Lincoln MKT.The design language did not resonate well with customers, leading to a decline in sales. Many criticized its unconventional styling, which included a sloping roofline and an unusual grille design. The Lincoln MKT’s design was also considered controversial among automotive experts and customers.This was a significant drop from the previous years, making it financially unfeasible for the company to continue its production. According to reports, Lincoln sold just over 2,500 units of the MKT model in 2018 and only about 1,500 units in the first half of 2019. The main reason for the discontinuation of the Lincoln MKT was its poor sales performance.Both as a reflection of a time when the American auto market was emerging from the dip caused by the 2008 economic crisis, and as an example of the kind of daring and innovative thinking that can lead to success or failure in the highly competitive auto market. The Lincoln MKT, while it may not have achieved the sales success that Ford had hoped for, it still played a significant role in the brand’s story. Despite the reasons for the end of its production, the MKT legacy will remain, and it will continue to live on in the memories of those who admired its bold design and overall performance.Īs the automotive industry evolves, it’s inevitable that some models will come and go. They argue that the styling of the MKT didn’t resonate with consumers, that it didn’t have the cache of its competitors, such as the Cadillac Escalade and BMW X7, and that the Lincoln brand didn’t have the same prestige as it once did. However, some industry experts attribute the MKT’s downfall to many factors. This led to the eventual halt of its production after the 2019 model year.įord had indicated that the MKT’s discontinuation was part of its strategy to streamline its portfolio and focus on more profitable models. Despite the positive reviews from auto enthusiasts, the Lincoln MKT never reached the kind of sales figures that Ford had hoped for in a highly competitive market. The MKT, which debuted in 2010, was a full-size crossover SUV touted for its spacious cabin, modern tech features, and smooth driving experience. ![]() When Lincoln Motors, the luxury brand of the Ford Motor Company, announced its decision to discontinue the MKT model, it took many by surprise. ![]()
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